Launching right now this new series seems similar to the current Marvel, DC and Dredd offerings giving collectors a resonably prices hardback novel and magazine every fortnight.
Running to 80 issues this seems a good collection but the real draw is the free gifts you get if you sign up for a subscription (that can be cancelled at any time and you could get your free gifts by the time issue 5 is out, but it has also been noted though that each "delivery" is 4 issues and those are £40 but there could be the interpretation that when a gift is with your "2nd Delivery" this isn't your second issue but your second tranche of 4 books, this makes it at least a £180 spend but then 9.99 for a Hardback isn't bad, especially to get some freebies).
more details are here: http://warhammer40klegends.com/home